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THE WORLD BELONGS TO ANTIPOP

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FEAR. FEAR IS THE MOST QUINTESSENTIAL THING THAT STOPS US FROM ACHIEVING OUR SUPERNOVA. FEAR STOPS US FROM PURSUING THE VERY THING WE WERE PUT ON THIS PLANET FOR. WHEN I FIRST MET TONY “ANTIPOP” DEMASH HE WAS FRESH OFF A PLANE RIDE FROM ATLANTA, HIS HOMETOWN, WITH A POCKET FULL OF AMBITION. HE LEFT HIS LIFE BEHIND TO PURSUE A MUSIC CAREER IN LOS ANGELES. NOW, WHEN YOU REALLY UNDERSTAND THE MENTALITY IT TAKES TO LEAVE EVERYTHING YOU’VE EVER KNOWN TO PURSUE A “DREAM” IN A FOREIGN PLACE, THEN YOU WILL BEGIN TO UNDERSTAND THE COMPLEXITIES OF ANTIPOP.  IT TAKES BEING FEARLESS TO ACHIEVE YOUR GOALS. ANTIPOP IS A DREAMER AT HEART. SINCE I’VE KNOW HIM HE ALWAYS HAD THIS SUPREME CONFIDENCE IN HIMSELF AND IN HIS MUSIC. THAT CONFIDENCE IS WHAT PROPELLED HIM TO HIS LEVEL OF PRODUCTION IN SUCH A SHORT PERIOD OF TIME. WHEN I MET ANTIPOP HE WAS MAKING “POP” MUSIC BUT HE TOLD ME HE WANTED TO CURATE A SOUND THAT COMBINED POP AND HIP HOP. IM GOING TO BE HONEST. WHEN I FIRST MET HIM I WASN’T FEELING THE STRAIGHT POP WAVE BUT I KNEW THAT HIS POTENTIAL WAS LIMITLESS MAINLY BECAUSE HE KNEW IT. EVERY TIME HE WOULD WALK INTO THE STUDIO HE CAME TO WORK. HE’S THE ONLY ARTIST I’VE EVER SEEN CREATE MUSIC WHILE LOOKING AT GOOD IMAGES AND TAKING A PHOTO OF SOME RANDOM CARTOON AND MAKING A SONG ABOUT IT. HE WOULD NORMALLY MAKE A SONG IN 3 MINUTES AND EVERYONE IN THE ROOM WOULD BE ASTONISHED BECAUSE HE MADE IT LOOK SO EASY. A LOT OF THE TIME PRODUCERS OVER COMPLICATE MUSIC AND THEY ADD A BUNCH OF UNNECESSARY NOISE THAT DISTRACTS YOU MORE THAN IT COMPLEMENTS THE ARTIST. ANTIPOP WOULD CREATE THESE OPEN TRACKS THAT WOULD BE FILLED WITH THICK 808’S AND HIS VOICE LOOPED AS A SAMPLE.  HE HAS THIS INNATE SENSIBILITY FOR RHYTHM! IT ACTUALLY IS TRIBAL. HIS DRUMS PATTERNS HIT YOU IN SOME TYPE OF WAY THAT MAKES YOU MOVE. IVE ALWAYS ADMIRED HIS SENSE OF RHYTHM AND NATURAL TEMPERATURE FOR SONICS. ONE OF THE REASON HE CURATED MY ENTIRE PROJECT IS BECAUSE OF THE WALL OF SOUND HE CREATED THAT WAS SO POLAR OPPOSITE TO THE CURRENT TEMPERATURE OF MUSIC! I WAS A VICTIM. I WOULD BRING REFERENCE OF BEATS I LIKE AND HE WOULD TELL ME “THAT’S THAT OLD SHIT!” IT WOULD FRUSTRATE ME BECAUSE I WASN’T SEEING THE FUTURE SONICALLY. HE SEEN THE FUTURE.

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TO ME A REAL PRODUCER ISN’T SOMEONE WHO SITS AROUND AND MAKES BEATS. A PRODUCER IS SOMEONE WITH VISION. SOMEONE WHO CAN TAKE THE IDENTITY OF AN ARTIST AND CREATE A MUSICAL IDENTITY THAT MATCHES. A LOT OF PRODUCERS I’VE ENCOUNTERED OVER THE YEARS WILL MAKE A BEAT THAT CAN BE PASSED AROUND LIKE A HOT POTATO, BUT WORKING WITH ANTIPOP WAS A DIFFERENT EXPERIENCE BECAUSE I FELT LIKE EVERY BEAT FIT WHO I AM AS AN ARTIST. DRIVE IS ALSO SOMETHING THAT HE DOES NOT FALL SHORT OF. MANY NIGHTS WE WOULD BE IN THE STUDIO AND I WOULD DOZE OFF AND WAKE UP 3 HOURS LATER AND HE WOULD BE COMPLETING A COMPLETELY DIFFERENT TRACK! THOSE THINGS INSPIRE ME TO WORK HARDER AND GIVE MORE OF MYSELF. ANTIPOP CREATES THIS AMBIANCE WHEN HE MAKES MUSIC THAT CAN ONLY BE CALLED “FREE”. NO BOOTH. NO MIC STAND. NO NOTHING. JUST A MIC IN HAND IN THE MIDDLE OF A LIVING ROOM OR ROOM OR EVEN OUTSIDE ON OUR DECK. NO POP FILTER OVER THE MIC OR ANYTHING! LITERALLY JUST VOICE TO MIC! ITS SO INSPIRING TO SEE SOMEONE THAT FREE WITH THEIR ART FORM. NOT CONSTRAINED TO THE IDEAL OF WHAT A “PRODUCER” SHOULD BE. BUT WHEN I REALLY LOOK AT TONY “ANTIPOP” DEMASH I REALLY SEE AN ARTIST! SOMEONE WHO REALLY SEE SOUNDS AS COLORS. HE IS AS VISUALLY INSPIRED AS I AM WHEN I’M CREATING ART! I’VE NOTICED THAT VISUALS DRIVE HIM MORE THAN MUSIC AND THAT’S RARE BECAUSE HIS SONGS BECOME AUDIBLE INTERPRETATIONS OF THE ART IN HIS MIND.

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IN THE SMALL AMOUNT OF TIME ANTIPOP HAS BEEN MAKING MUSIC IM NOT SURPRISED THAT HES BEING COURTED BY EVERY MAJOR MUSIC EXECUTIVE BECAUSE THEY KNOW THAT HE IS CREATING A NEW WAVE! WHEN YOU LISTEN TO THE INFECTIOUSNESS OF HIS MUSIC IT IS APPARENT THAT THIS KID IS ONTO SOMETHING THAT IS MISSING IN THE INDUSTRY. THE VULNERABILITY OF HIS MUSIC GIVES AN EMOTION THAT IS UNMATCHED. THAT COMBINED WITH HIS WORK ETHIC AND HIS TASTE LEVEL LEAVE HIM IN A STRATOSPHERE OF HIS OWN. EVERY ARTIST HAS A STORY. EVERY ARTIST HAS A CLIMB TO SUCCESS. LOOK AT IT LIKE A LADDER. AS YOU CLIMB THIS METAPHORIC LADDER YOU ARE FACED WITH ALL TYPES OF SHIT THAT WILL DISCOURAGE YOU AND MAKE YOU WANT TO QUIT! THE THING THAT BREEDS LEGENDS IS JUST THAT! BEING ABLE TO DIG WITHIN YOURSELF AND FIND SOMETHING THAT MAKES YOU WORK HARDER AND HARDER. WHEN I SPEAK ABOUT ANTIPOP I AM NOT SAYING THESE THINGS BECAUSE HE IS A LABEL MATE OR EVEN A FRIEND. I SAY THESE THINGS BECAUSE EVEN IF HE WAS NONE OF THE ABOVE I WOULD STILL RESPECT HIS HUSTLE AND HIS GENIUS. ANYONE WHO CAN BE MEDIOCRE AT SOMETHING AND THEN WORK RELENTLESSLY UNTIL THEY ARE BETTER THAN 95 PERCENT OF THE COMPETITION IS INSPIRING NONE THE LESS. ALSO PERSEVERING FROM HAVING NOTHING AND SACRIFICING COMFORTABLY TO DO THE THING HE LOVES MOST WHICH IS MUSIC.  I AM EXCITED FOR YOU TO HEAR HIS PROJECT AND MINES SO YOU CAN SEE THE DEPTH OF WHAT I SPEAK OF. TO ANY UP AND COMING PRODUCER OR ARTIST : IF YOU HAVE A DREAM USE ANTIPOPS STORY TO MOTIVATE YOU! YOU CAN BE AS GREAT AS YOU WANT AND ALL THE DOORS CAN OPEN FOR YOU IF YOU JUST BELIEVE. BELIEVE IN YOURSELF AND BELIEVE IN THE MUSIC! ANTIPOP HAS HIS HISTORY ALREADY SET IN STONE. IT IS ALREADY WRITTEN! ALL HE IS DOING IS FALLING INTO THE PATH HE HAS ALREADY MANIFESTED FOR HIMSELF!

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CVXVXXX

 


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