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ANTI SOCIETY RECORDS

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TO ANTI RECORDS ARTIST, STAFF, AND ANTI FAMILY:

IT HAS BEEN A JOURNEY. 40 DAYS AND 40 NIGHTS IN THE WILDERNESS WOULD BE THE BEST PARABLE TO DESCRIBE THIS STORY BUT IN THE END THIS STORY IS A VICTORIOUS ONE. HEART IS SOMETIMES ALL IT TAKES TO ACHIEVE GREATNESS. SOMETIMES ALL IT TAKES IS NOT GIVING UP NO MATTER HOW MANY THINGS FALL APART IN FRONT OF YOUR FACE. THERE IS A PICTURE THAT COMES TO MIND THAT PERFECTLY ILLUSTRATES THIS METAPHOR. IT WAS MY SCREENSAVER FOR THE LONGEST TIME. IT IS A PICTURE OF A MAN DIGGING FOR DIAMONDS IN A MINE AND HE IS TURNING AWAY OUT OF FRUSTRATION! THE MINE LOOKED MAYBE 80 PERCENT DUG INTO AND HE WAS OBVIOUSLY TIRED AND TURNED AROUND TO GIVE UP. WHAT HE DIDN’T SEE WAS THAT THE DIAMONDS WERE LITERALLY AN INCH AWAY AND IF HE WOULD HAVE KEPT DIGGING HE WOULD HAVE FOUND THEM. THE SENTIMENT OF THAT STORY CONTAINS THE VALUES I BELIEVE EVERYONE WHO IS A PART OF ANTI RECORDS CAN ATTEST TO. WE DON’T STOP! WE HAVE SPENT SO MANY COUNTLESS NIGHTS IN THE STUDIO. SO MANY COUNTLESS NIGHTS AWAY FROM OUR FAMILIES AND OUR LOVED ONES SACRIFICING EVERYTHING WE HAD TO MANIFEST SUCCESS! ALL OF US HAVE OUR PARTICULAR HARDSHIPS AND HAVE SEEN OUR FAIR SHARE OF STRUGGLE BUT NONE OF US LET IT STOP US FROM DOING EXACTLY WHAT WE ARE DOING RIGHT NOW.

MY MANAGER, CO-FOUNDER, AND C.E.O. OF ANTI SOCIETY RECORDS HAS BEEN WITH US EVERY STEP OF THE WAY IN THE WILDERNESS. HE USED TO MOTIVATE US BY TELLING US TO WATCH NAVY SEAL MOVIES BECAUSE HE KNEW THAT A NAVY SEAL DOESN’T BREAK UNDER PRESSURE. A NAVY SEAL DOESN’T BITCH UP. TO BECOME A NAVY SEAL YOU NEED SUPREME FOCUS AND DEDICATION AND MOST OF ALL YOU NEVER LEAVE YOUR BROTHER OR SISTER BEHIND IN THE FIGHT. SOME OF THE OCCURRENCES THAT HAPPENED WITHIN THIS LONG JOURNEY WOULD HAVE MADE ANY MAN QUIT, PACK UP HIS BAGS, AND GO HOME! WE HAVEN’T LOST ONE SOLDIER! WE KEPT GOING. ONE OF THE MOST INSPIRING THINGS I’VE EVER WITNESSED WAS ST.GIAN PUTTING HIS WORDS INTO ACTION. A LOT OF PEOPLE CAN PREACH WORDS OF WISDOM BUT VERY FEW PRACTICE WHAT THEY PREACH. IN THE MIDDLE OF LAUNCHING OUR CAMPAIGN ST.GIAN’S MOTHER PASSED AWAY TRAGICALLY. SHE WAS A BIG LEADER IN THE PHILADELPHIA COMMUNITY AND A STAPLE FIGURE IN THE CHURCH. I HAD THE HONOR OF MEETING HER ONCE ON A TRIP ME AND ST.GIAN TOOK TO PHILY. EVEN MOURNING THE DEATH OF HIS MAIN MOTIVATION IN LIFE HE CONTINUED TO KEEP THE BALL MOVING FORWARD AND DIDN’T MISS ONE BEAT. IT WAS STRENGTH I COULDN’T EVEN COMPREHEND. TO HAVE THE CAPACITY TO LOSE THE GREATEST THING IN YOUR LIFE BUT TO KEEP GOING AND GOING AND GOING MADE ME HAVE AN ENDLESS AMOUNT OF RESPECT FOR ST.GIAN. IT MADE ME REALIZE JUST HOW MUCH ALL OF THIS WAS WORTH FIGHTING FOR. EVERY SINGLE PERSON ON ANTI RECORDS HAS SACRIFICED BLOOD, SWEAT, AND TEARS TO MAKE THEIR DREAMS HAPPEN.

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THERE WERE NIGHTS WHERE I PERSONALLY HAD NOWHERE TO SLEEP BESIDES A CAR OR A BUS STOP AND AS MUCH AS THAT AFFECTED ME IT COULDN’T STOP MY DRIVE. THE RESPONSIBILITY OF HAVING A “FAMILY” FULL OF PEOPLE WHO BELIEVE IN YOU BY SACRIFICING THEIR LIVELIHOODS IS A VERY MOTIVATING THING. MAINLY BECAUSE YOU CAN’T STOP IT IF YOU WANTED TO BECAUSE PEOPLE HAVE BABIES TO FEED AND FAMILIES TO SAVE AND COMMUNITIES TO BUILD. DWIGHT “KINGPEN” WATSON FOR INSTANCE IS A PERFECT TESTAMENT TO STRENGTH AND ENDURANCE. KINGPEN BESIDES BEING A GENIUS SONGWRITER AND LYRICAL MENTOR IS THE SPIRITUAL GLUE THAT HAS HELD ANTI SOCIETY RECORDS TOGETHER. HIS PERSPECTIVE ON LIFE IS RADIANT AND I AM REALLY LUCKY (BLESSED) TO HAVE A GENERAL LIKE HIM. SOME PEOPLE YOU SEE IN PHOTOS AND IN VIDEOS AND SOME PEOPLE YOU DON’T BUT THAT DOESNT TAKE AWAY FROM THE AMOUNT OF EFFORT EVERYONE HAS PUT INTO THIS COLLECTIVE.

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I’M FOREVER INDEBTED TO CONOR AMBROSE FOR HAVING VISION AND BELIEVING IN THE MOVEMENT FROM THE SECOND HE HEARD ABOUT IT. CONOR AMBROSE NOT ONLY PUT HIS ENTIRE COLLEGE UP ON THE MOVEMENT, HE MOVED TO LOS ANGELES AND INVESTED HIS TIME AND RESOURCES IN ORDER TO GIVE US THE BEST SHOT AT SUCCESS. HE IS A FUNDAMENTAL PART OF EVERYTHING WE HAVE BOOMING AND IT TAKES THAT YOUNG VIVACIOUS ENERGY TO GET THE GOLD. WE ALWAYS JOKE THAT HE WILL BE THE NEXT JIMMY IOVINE OR DAVID GEFFEN BUT IN REALITY THAT FUTURE IS SO TANGIBLE FOR HIM. TO MAKE IT TO THAT POSITION YOU HAVE TO HAVE DISCIPLINE AND BALLS! BOTH OF WHICH HE HAS! YOU HAVE TO BE ABLE TO LAY YOUR NUTS ON THE CHOPPING BLOCK! YOU HAVE TO BE ABLE TO PUSH AN IDEA AND PUSH AN IDEA AND PUSH IT UNTIL THE WORLD UNDERSTANDS WHY YOUR PUSHING IT SO HARD.

TOGETHER EACH ONE OF US PLAYED OUR PARTS TO THE FULLEST AND I AM PROUD OF EVERY MEMBER ON THIS LABEL! ANTIPOP WORKING DAY IN AND DAY OUT TO CREATE THE SOUND! WORKING ON 6 PROJECTS AT A TIME SOMETIMES! THAT IS D-E-D-I-C-A-T-I-O-N! ALEXANDER HADDEN HAS PLAYED SUCH A HUGE PART IN PRODUCING OUR VIDEOS AND IS 1/4 OF THE ANTI GROUP THAT CONSIST OF BYRON ATIENZA, DREW KIRSCH, AND I. TOGETHER WE HAVE COME TOGETHER COUNTLESS TIMES TO CREATE VIDEOS AT THE HIGHEST LEVEL AND ARE DEDICATED TO PUTTING OUT SUPERIOR PRODUCT. OUR PROCESS MAY BE UNORTHODOX BUT WE GET THE JOB DONE AND I’M PROUD OF EVERYONE WHO WORKED ON ANY OF THE VIDEOS WE ARE ABOUT TO PUT OUT! THAT IS A PROCESS IN ITSELF, AND 11 HOUR EDITING SESSIONS CAN BE STRESSFUL BUT I REMEMBER MANY NIGHTS DREW, BYRON AND I STAYED UP UNTIL 7-8 A.M EDITING MUSIC VIDEOS! I CAN’T COMPLAIN BECAUSE THE FINAL PRODUCT IS ALL THE MATTERS, AND I AM VERY PROUD OF THE OUTCOME.

 

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ALL OF OUR ARTISTS ARE SO TALENTED AND SO DEDICATED TO THEIR CRAFT! A.K. MAGIK, CHARLIE PEARL, AND GSNAPS MAKE UP THE POP SUPERGROUP B.O.Y. (BETTER OFF YOUNG). THE THING THAT FASCINATES ME THE MOST ABOUT THEM IS HOW MUCH THEY WANT IT! YOU CAN THEY HAVE A GENUINE SINCERITY AND RESPECT FOR THEIR ART FORM. THESE GIRLS PERSONIFY GREAT WORK ETHIC AND THEIR BEAUTY AND DANCING SKILLS DON’T EVEN COMPARE WHEN IT COMES TO HOW BEAUTIFUL THEY ARE ON THE INSIDE!

YOUNG BUGATTI WAS A 16 YEAR OLD PRODIGY MAKING BEATS IN A SMALL BEDROOM IN LONG BEACH. HE TAUGHT HIMSELF EVERYTHING HE KNOWS MUSICALLY AND IT ALWAYS FASCINATES ME HOW HE HAS SUCH A NATURAL METER ON MUSIC. HE COULD GO POP OR HIP-HOP OR TRAP OR ELECTRO. HIS WALL OF SOUND IS LIMITLESS AND HIS WRITING HAS A NATURAL STREET EDGE THAT YOU GET FROM GROWING UP IN THE DYSFUNCTIONAL STREETS OF LONG BEACH. HE HAS A TENDENCY TO BE STRONG WILLED AND A KNUCKLEHEAD AT TIMES BUT WHAT 18 YEAR OLD WHO HAS THE WORLD IN HIS WORLD DOESN’T?=

 

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IT’S FUNNY BECAUSE EVERY TIME I RECALL MEETING NIC GOOSE HE ALWAYS HAD THIS “DIDDY” PERSONA. YOU KNOW WHAT I MEAN. THAT ” I DONT GIVE A FUCK WHO YOU ARE… IM THE DOPEST NIGGA ALIVE…MY MUSIC IS TRILL AS FUCK…YOUR GOING TO PAY ATTENTION!” THAT SHIT IS MAGIC. THAT SHIT IS INFECTIOUS! TO SEE SOMEONE GLOW THAT MUCH OVER THEIR OWN MUSIC IS REFRESHING BECAUSE CONFIDENCE WINS CHAMPIONSHIPS! HIS MENTALITY AND ABILITY TO MAKE MUSIC THAT MAKES PEOPLE MOVE IS INNATE. ITS ACTUALLY UNDENIABLE. TO SEE HIM PERFORM IS REMINISCENT OF SEEING DIDDY BOP ACROSS THE STAGE IN THE 90’S. HIS MUSIC HAS A TRIBAL QUALITY THAT IS VERY RHYTHMIC YET VERY RAW! NO MATTER WHAT THE TRACK IS, HE MAKES SURE TO  SHINE WITH HIS IN YOUR FACE LYRICS AND “BITCH I’M ME”  PERSONA. SOMEONE WHO POSSESSES A SIMILAR QUALITY IS KEILO! KEILO HAS BEEN ROCKING WITH ANTI FROM JUMP AND TOGETHER WE HAVE SHARED A LOT OF MEMORABLE MOMENTS! KEILO’S MELODY GAME IS SICKENING AND HIS TONE IS WHAT MAKES HIM STAND OUT. HE TAKES A TRACK AND INSTEAD OF CONFORMING TO THE NATURAL RHYTHM OF THE RECORD HE WAKES THE RECORD UP WITH HIS MELODIES AND POCKETS. BIGGER THAN ALL THAT ALL THESE KIDS ARE MY BROTHERS! THROUGH THICK AND THIN WE HAVE MANAGED TO EMERGE INTO A PROMISING RECORD LABEL WITH HISTORY IN OUR FOREGROUND.

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THE STORY OF KID COMA IS A UNIQUE ONE. COMA WAS A FAN OF MY MUSIC AND THE MOVEMENT AND WOULD ALWAYS REACH OUT TO ME VIA SOCIAL MEDIA. HE WENT FROM REACHING OUT TO TAKING THE INITIATIVE TO PROMOTE AND SPREAD THE WORD ON THE MOVEMENT. I SEEN HIS PASSION AND DEDICATION! THIS KID WAS RELENTLESS! A LOT OF PEOPLE HAVE BEEN DOWN FOR THE MOVEMENT BUT THIS KID REALLY STUCK HIS NECK OUT THERE TO TELL EVERY SINGLE PERSON HE KNEW ABOUT ANTI. ONE DAY HE INVITED ME OVER HIS FAMILY’S HOUSE AND I TOOK THE OPPORTUNITY. I LITERALLY FELL IN LOVE WITH HIS FAMILY AND WHO HE IS AS A PERSON. I ALSO SEE A LOT OF MYSELF IN HIM. WE ARE BOTH OUTCAST. WE ARE BOTH SOCIALLY AWKWARD AND WE BOTH WEAR CROWNS. ANY KID THAT CAN WALK AROUND SOUTH CENTRAL WITH A CROWN ON HIS HEAD HAS MY RESPECT. I SEEN HOW MUCH OF AN IMPACT I HAVE HAD ON HIS LIFE AND I MADE IT MY RESPONSIBILITY TO MENTOR HIM. WHEN YOU WALK INTO HIS HOUSE HE HAS PAINTINGS OF ANTI LITERALLY EVERYWHERE! THAT RIGHT THERE IS THE REASON I STARTED DOING MUSIC AND ART. TO INSPIRE KIDS JUST LIKE ME TO FOLLOW THEIR ARTISTIC DREAMS AND TO REACH INSIDE THEMSELVES AND PULL OUT MAGIC. I THEN DISCOVERED THAT THIS KID CAN FUCKING RAP AND HE HAS A PERSPECTIVE THAT NEEDS TO BE HEARD. I DON’T GIVE A SHIT ABOUT PUNCHLINES OR BARS! I CARE ABOUT A PERSONS STORY! I CARE ABOUT IF SOMEONE’S PERSPECTIVE MAKES ME FEEL SOMETHING! HIS POINT OF VIEW ON THE WORLD AROUND HIM IS AS ANTI AS ANY OF US CAN GET.

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I AM SURE AS THE LABEL CONTINUES TO GROW AND CULTIVATE WE WILL ADD NEW ARTIST TO OUR ROSTER AND THINGS WILL NATURALLY GROW BUT THE ARTIST AND MEMBERS YOU SEE ON THIS POST LAYED THE BRICKS TO MAKE IT ALL POSSIBLE. THESE ARE THE SOLDIERS ON THE FRONT LINE OF THE BATTLEFIELD. THESE ARE THE PEOPLE WHO SAID “I’M ANTI” BEFORE IT WAS COOL TO SAY IT. THESE ARE THE VISIONARIES WHO SEEN THE BIGGER PICTURE! WE WAVED OUR FLAGS TO THE WORLD AND LET THEM KNOW EXACTLY WHO WE ARE. WE DIDNT WAIT FOR AN OPPORTUNITY. WE TOOK IT. WE DIDN’T WAIT FOR A RECORD LABEL. WE BECAME ONE. WE ARE ANTI RECORDS.

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